Branding
Branding is strategic and builds loyalty. Your brand is the expression of the essential truth or value of your organization, product, or service. It is the communication of the characteristics, values, and attributes that clarify what your brand is all about.
Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief - WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care? People don’t buy WHAT you do, they buy WHY you do it.
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Skille discovery sessions have evolved into a highly effective and streamlined process. Our Uncover Your Greatness program includes a half-day facilitated session with stakeholders. This leads to a report that becomes a blueprint for next steps – a readable, plain language document that one client called, “the most useful marketing plan I have participated in”.
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Ever wondered how a great name happens? Skille develops memorable naming for companies, products, and causes that resonate with people. We research name availability and test using focus groups. We find the most effective domain names as part of the process. Your name is critical to building awareness and achieving success. Skille helps you get it right.
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Great logos actually solve problems. When your logo really works you can use it forever. A complete redesign isn’t always necessary. A brand refresh using the main elements of your existing logo can bring it to life.
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Tagline / Positioning Statement
A tagline is a short and memorable expression of your brand. Skille develops taglines that inspire and clarify your brand while communicating your difference. A great tagline can help your customers feel connected to your brand.
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Your brand story is more than copy, content or the words that you use to communicate your message. It’s an intricate picture combining both facts and feelings. It expresses who you really are. Brand stories communicate your vision and your value truthfully. It reminds you where your idea began and how you share it with the world. Skille crafts brand stories that guide your communications and even your decision making.
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Corporate Identity Systems
One of the best ways to help people to remember you and trust you is by being consistent. The same is true for companies and organizations. A consistent visual identity helps audiences recognize you in a visually overloaded world. Muse develops Branding Standards Guidelines to make it easier for you to keep things “on brand”. Consistent use of all branding elements in print and online help build and maintain credibility and trust.
Marketing
Marketing connects your brand to your audience and converts them to buyers. Marketing is responsible for identifying your customers and helping them to find you and do business with you. Every post, ad, or promotion has the potential to inspire brand loyalty.
You can't just be you. You have to double yourself. You have to read books on subjects you know nothing about. You have to travel to places you never thought of traveling. You have to meet every kind of person and endlessly stretch what you know.
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Your marketing plan is the roadmap for achieving business goals. It’s a step-by-step guide that gives you something to rally behind. Skille creates strategies that focus on efficient marketing activities. We leverage your brand drivers and empower your brand ambassadors. The plan tracks spending, measures value, and keeps you on track. A Marketing Calendar organizes all activities and takes advantage of opportunities by anticipating them. A marketing plan makes sure all your marketing activities are working together to maximum effect.
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Social media offers tremendous potential. When executed properly, social media can be one of your most effective and efficient marketing components. Skille knows how to get social working for you. We also do some of the heavy lifting when you don’t have the time or resources. Every platform your company participates on is treated with care. The right kinds of communication shared with highly targeted audiences builds engagement, and ultimately, sales.
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There are lots of tools and platforms out there today that make it seem like you can set up your online marketing and put it on autopilot. These technologies can be great, but somebody has to set it up, oversee it, and make sure it is getting the desired results. And they have to be able to explain the results to your CFO! Muse delivers online marketing solutions that are best suited to your needs, goals, and budget. We keep on top of the constantly changing algorithms used by search engines, policy changes of internet providers, and compliancy requirements for online marketing practices. Skille has you covered.
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You’ve made it this far on our website, so you already know how we write about Skille. This is our voice. It’s like having a conversation with someone you already know, right? It’s professional, but without too much marketing lingo that you may not be familiar with. That’s not an accident. Every company and organization needs to speak in a clear and distinct voice. Are you authoritative and trustworthy? Friendly and a little eccentric? Your words don’t just tell your message. They let the reader know who you really are. Great copywriting matters. It helps you stand out for all the right reasons.
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You know them when you see them. Great ad campaigns take on a life of their own. We talk about them, sometimes even years after the campaign has finished. Creating effective advertising campaigns requires a combination of skills and talents. The investment in great creative and market research is required to make sure the spend on advertising space pays off. The largest expense in most ad campaigns is the media itself – ad space, billboards, radio and television airtime, or pay-per-click online. When you start with the right creative, the media spend becomes an investment that returns.
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Print’s not ‘dead’. There’s just less competition now. Mailboxes are no longer filled with direct mail promotions. Today consumers and companies pay more attention to the printing that does arrive. Print technologies have changed a lot in the last few years. Environmentally friendly papers, inks, and printing methods can also surprise and delight the recipient with new effects and personalized content. Unique packaging solutions are possible even for even short runs. It starts with design that inspires and solves problems. When it comes to packaging, Skille likes to think outside the box!
Social Media Marketing
The internet marketing domain is constantly changing. Social Media marketing is no exception.
How can this type of marketing improve business, and what exactly is Social Media Marketing?
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Skille has a number of Internet Marketing companies claiming to have the answer, however few of them have the resources and the infrastructure to offer solutions to the cities vibrant clientele.
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PPC campaigns usually require meticulous and consistent monitoring and management due to the many factors involved, such as click-through rate and quality score; mismanagement can lead to ineffective ads as well as misuse of the budget that results in a money drain. However, with proper management, PPC can be a very effective model in providing a steady influx of potential customers interested in your product or service, as well as increasing the online exposure of your company.
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Skille provides full-time PPC management service to our clients utilizing Google’s Third Party Agencies program—meaning consistent monitoring of daily budget spent, click–through rates, quality scores and other relevant information. Much like any of our other services, Skille Solutions conducts extensive research of the relevant industry, keywords and competitions before the start of each campaign to gain a full understanding of our clients’ situation and needs. We then analyze this data and refine our strategy to ensure that your PPC campaign is operating at its full potential, measured through several indicators such as a decrease in bounce rate or an increase in quality score or conversion rate. Our constant tracking allows our clients to have a clear overview of the campaign’s progress, and the changes we have made in order to improve overall effectiveness.
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Our PPC team guarantees up to a 20% improvement each month and has been proven to increase business from 30% to 50%, simply by correcting managing, optimizing and monitoring our client’s campaign. Our team has experience managing PPC campaigns for small local companies, as well as multiple million–dollar campaigns on behalf of our clients-giving us the experience and versatility needed to make your PPC campaign a success, no matter the scale.
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You know them when you see them. Great ad campaigns take on a life of their own. We talk about them, sometimes even years after the campaign has finished. Creating effective advertising campaigns requires a combination of skills and talents. The investment in great creative and market research is required to make sure the spend on advertising space pays off. The largest expense in most ad campaigns is the media itself – ad space, billboards, radio and television airtime, or pay-per-click online. When you start with the right creative, the media spend becomes an investment that returns.
Through charging a flat rate based on your payments to Google, we ensure that you know where every dime of your money is being spent and how much business you are gaining in return.
